Think Big. Execute Wisely. Stay Passionate.
Omni-marketing expertise & approach
From ground-up ideation and creative, to supporting existing brands in new ways... with 25+ years' experience, we've got you covered.
The Full Path to Purchase
Develop & Launch Brands, Connect through Digital & Retail
Digital, RMN, Social
Shopper Marketing
Meet the team
Genevieve Rich, CMO
A clever person is one with a skillful use of tactics to achieve one’s purpose, despite the difficulties; combine that with 12 years industry experience, a diet coke addiction, and a fierce passion for marketing, you get Clever(ish) Co-Founder and CMO Genevieve Rich. With her background in psychology, passion for bringing immersive strategy and dynamic creative, she brings life to her client’s brands through a true omni marketing lens.
Lauren Wright, COO
As a product of a long list of small business owners, Lauren Wright – Clever(ish) Co-Founder and COO, has confidence in building a meaningful business cleverly tailored to meet the clients’ needs. After 18 years in the CPG industry as a Shopper Marketing leader supporting the Walmart account, Lauren is ready for a new challenge bringing brands to life in a seamless, omni-channel environment.
What makes Clever(ish) so clever?
With over 25 years’ experience in CPG marketing, our passion is best described in our work. By crafting innovative program strategies, creative designs, and omni go-to-market solutions, we align our expertise with your brand’s vision. We believe in the power of clever marketing for smart brands and know that it builds an immediate experience between brand and shopper that bridges the gap of influence to purchase.
We cut our teeth in the CPG marketing world by being scrappy and creating magic for both big and small iconic brands.
Strategy
Brand Strategy
Integrated Planning
Retailer Specific Marketing Campaigns
Omni Commerce Marketing Campaigns
Social Media/Content Strategy
Consumer Research
Competitive Analysis
Pitch Decks
Multi-Channel Optimizations
Retail Media Networks/Media Plans
Creativity
Logo and Visual Identity
Marketing and Sales Collateral
Proposal Design/Pitch Decks
Print & Packaging
POS/Signage
Digital:
- Microsites, Product Pages
- Social Content
- Motion Graphics/Animation
Photography/Video Production
Copywriting
Speed
Diverse Areas of Expertise
Strong Creative Direction/Artwork
Incredibly Efficient/Scrappy
Cross Functionally Trained
Less Rounds of Revisions
99% Execution Rate
Team Growth Without the Overhead
3rd Party Management
awards and recognition
4x effie award winner
path to purchase nominations
2x reggie award winner
Client Reviews
Dennis Reinen, (former) Sales Lead, Mondelez International
"I had the pleasure of working with Lauren and Gen at Mondelez for over 10 years. Lauren is a true professional and the best shopping marketer I ever worked with… always had great ideas, creative solutions, and never failed to deliver on a project. Gen was great to work with…a very positive person, high energy, and extremely creative. They complement each other and make dynamic team!”
Whitney Arthur, Dr. Shopper Marketing Walmart, Coca-Cola Company
"Experienced, dependable, creative awesome rockstars!"
Rebecca Gammon Holgate,
Sr. Shopper Marketer,
Hain Celestial Group
"Clever(ish) Marketing is a breakthrough approach to typical marketing. Fast, creative, and agile allows them to truly be prescriptive and fit each clients needs."
Let's MAke some magic!
Lauren@cleverishmarketing.com
Genevieve@cleverishmarketing.com
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